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Warriors On The High Wire
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Author
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Fiona Gilmore
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Available
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The paperback edition of an influential book that demonstrates why nothing is as important as managing the brand if a company is to prosper in today’s economy. Based on interviews with 50 CEOs and key-decision makers from top companies around the world, Fiona Gilmore distils the essence of many of t...
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Warriors On The High Wire |
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Author
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Fiona Gilmore
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Publisher
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NA
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Language
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English
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Available
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Description
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The paperback edition of an influential book that demonstrates why nothing is as important as managing the brand if a company is to prosper in today’s economy. Based on interviews with 50 CEOs and key-decision makers from top companies around the world, Fiona Gilmore distils the essence of many of t...
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Brand Serve
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Author
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Jagdeep Kapoor
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Available
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Brand Serve 31 Customer Service Prescriptions is an outcome of the realisation that good Customer Services is just evolving in india and outcome of the realisation that good Customer Service is just evolving in India and brands need to provide excellent Brand Experience becuase Indian consumers have...
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Brand Serve |
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Author
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Jagdeep Kapoor
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Publisher
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NA
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Language
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English
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Available
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Description
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Brand Serve 31 Customer Service Prescriptions is an outcome of the realisation that good Customer Services is just evolving in india and outcome of the realisation that good Customer Service is just evolving in India and brands need to provide excellent Brand Experience becuase Indian consumers have...
Read More..
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The Origin Of Brands
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Author
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Al Ries & Laura Ries
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Available
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What Charles Darwin did for biology, Al and Laura Ries do for branding.
In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative ...
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The Origin Of Brands |
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Author
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Al Ries & Laura Ries
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Publisher
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NA
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Language
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English
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Available
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Description
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What Charles Darwin did for biology, Al and Laura Ries do for branding.
In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative ...
Read More..
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Brand Leadership
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Author
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David A Aaker
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Available
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Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the vital key to customer loyalty. David Aaker, recognised by Brandweek as `the dam of the brand-equity movement', has b...
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Brand Leadership |
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Author
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David A Aaker
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Publisher
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Free Press
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Language
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English
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Available
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Description
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Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the vital key to customer loyalty. David Aaker, recognised by Brandweek as `the dam of the brand-equity movement', has b...
Read More..
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Harvard Business Review On Brand Management
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Author
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Harvard Business Press
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Available
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With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. This helpful volume provides the latest strategies for maximizing the value of your brands and products.
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Harvard Business Review On Brand Management |
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Author
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Harvard Business Press
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Publisher
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NA
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Language
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English
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Available
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Description
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With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. This helpful volume provides the latest strategies for maximizing the value of your brands and products.
Read More..
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Repositioning
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Author
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Jack Trout
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Available
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The marketplace is changing. Are "you"? So you've mastered the art of marketing. You've positioned your company, branded your product, and targeted your consumer. Unfortunately, in today's economy, that's not enough. You need REPOSITIONING.
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Repositioning |
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Author
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Jack Trout
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Publisher
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NA
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Language
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English
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Available
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Description
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The marketplace is changing. Are "you"? So you've mastered the art of marketing. You've positioned your company, branded your product, and targeted your consumer. Unfortunately, in today's economy, that's not enough. You need REPOSITIONING.
Read More..
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Brand Sense
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Author
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Martin Lindstrom
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InCirculation
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In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently -- integrating touch, taste, smell, sight, and sound -- with startling and measurable result...
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Brand Sense |
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Author
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Martin Lindstrom
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Publisher
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NA
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Language
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English
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InCirculation
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Description
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In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently -- integrating touch, taste, smell, sight, and sound -- with startling and measurable result...
Read More..
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Amul's India: Based On 50 Years of Amul Advertising
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Author
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Collins
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InCirculation
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The Amul campaign tells the stories of India, a hoarding at a time. The hoardings are markers of the ‘popular’ history of India and have been followed by fans for decades. Timeless and ageless, this long-running campaign has captivated Indians of all ages.
The key character in this saga is the l...
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Amul's India: Based On 50 Years of Amul Advertising |
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Author
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Collins
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Publisher
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NA
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Language
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English
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InCirculation
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Description
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The Amul campaign tells the stories of India, a hoarding at a time. The hoardings are markers of the ‘popular’ history of India and have been followed by fans for decades. Timeless and ageless, this long-running campaign has captivated Indians of all ages.
The key character in this saga is the l...
Read More..
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The 22 Immutable Laws Of Branding
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Author
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Al Ries Laura Ries
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InTransit
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Smart and accessible, "The Laws of Branding" is the definitive text on branding, pairing anecdotes from some of the best brands in the world, like Rolex, Volvo, and Heineken with the signature savvy of marketing gurus Al and Laura Ries, making this the essential primer on building a category-dominat...
Read More...
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The 22 Immutable Laws Of Branding |
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Author
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Al Ries Laura Ries
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Publisher
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NA
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Language
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English
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InTransit
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Description
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Smart and accessible, "The Laws of Branding" is the definitive text on branding, pairing anecdotes from some of the best brands in the world, like Rolex, Volvo, and Heineken with the signature savvy of marketing gurus Al and Laura Ries, making this the essential primer on building a category-dominat...
Read More..
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Creating Powerful Brands in Consumer, Service and Industrial Markets
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Author
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Leslie De Chernatony
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Available
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Written by the author of "From Brand Vision to Brand Evaluation", this book gives the professional and the student an understanding of the functioning and management of the modern brand. Offering coverage of brand management, it includes an analysis of areas such as e-branding and e-marketing; and o...
Read More...
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Creating Powerful Brands in Consumer, Service and Industrial Markets |
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Author
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Leslie De Chernatony
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Publisher
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NA
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Language
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English
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Available
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Description
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Written by the author of "From Brand Vision to Brand Evaluation", this book gives the professional and the student an understanding of the functioning and management of the modern brand. Offering coverage of brand management, it includes an analysis of areas such as e-branding and e-marketing; and o...
Read More..
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