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Description:
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How to you build your company, product or service into a hot and profitable rand using the internet? The 11 Immutable laws of Internet Branding reveal the revolutionary strategies that create successful branding on the net, including Deciding whether the internet is a bushiness or a medium Building interactivity into your site Searching for the killer name no-one will forget Using examples and anecdotes form their own consulting business with top brands, renowned marketing guru AI Ries and his daughter and business partner Laura demonstrate how internet branding really works, who can benefit most from it, and where traditional marketing can still fit in. Full of practical advice and marketing savvy, this smart and snappy read will be invaluable to marketers everywhere.
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