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Desi Dream Merchants
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Author
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A G Krishnamurthy
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Available
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About the Author:
A.G KRISHNAMURTHY
A G Krishnamurthy, Founder of Mudra Institute of Communications, Ahmedabad (MICA), Founder and former Chairman and Managing Director of Mudra Communications began the agency with a start-up capital of Rs.35,000 and one client. In just nine years Mudra became I...
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Desi Dream Merchants |
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Author
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A G Krishnamurthy
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Publisher
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NA
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Language
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English
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Available
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Description
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About the Author:
A.G KRISHNAMURTHY
A G Krishnamurthy, Founder of Mudra Institute of Communications, Ahmedabad (MICA), Founder and former Chairman and Managing Director of Mudra Communications began the agency with a start-up capital of Rs.35,000 and one client. In just nine years Mudra became I...
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Don't Hire the Best: An Essential Guide to Picking the Right Team
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Author
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Abhijit Bhaduri
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Available
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Qualification, experience, competence and personality how should a manager weigh these while recruiting? Does it pay to take on a star performer? What, indeed, is the secret of good hiring?
Theres no organizational process more important than recruitment. However, traditional resume- and intervie...
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Don't Hire the Best: An Essential Guide to Picking the Right Team |
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Author
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Abhijit Bhaduri
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Publisher
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NA
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Language
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English
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Available
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Description
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Qualification, experience, competence and personality how should a manager weigh these while recruiting? Does it pay to take on a star performer? What, indeed, is the secret of good hiring?
Theres no organizational process more important than recruitment. However, traditional resume- and intervie...
Read More..
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Marketing Warfare
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Author
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Al Ries Jack Trout
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Available
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The book that changed marketing forever is now updated for the new millennium.
In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have ...
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Marketing Warfare |
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Author
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Al Ries Jack Trout
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Publisher
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NA
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Language
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English
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Available
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Description
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The book that changed marketing forever is now updated for the new millennium.
In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have ...
Read More..
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The 11 Immutable Laws Of Internet Branding
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Author
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Al Ries Laura Ries
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Available
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How to you build your company, product or service into a hot and profitable rand using the internet? The 11 Immutable laws of Internet Branding reveal the revolutionary strategies that create successful branding on the net, including Deciding whether the internet is a bushiness or a medium Building ...
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The 11 Immutable Laws Of Internet Branding |
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Author
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Al Ries Laura Ries
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Publisher
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NA
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Language
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English
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Available
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Description
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How to you build your company, product or service into a hot and profitable rand using the internet? The 11 Immutable laws of Internet Branding reveal the revolutionary strategies that create successful branding on the net, including Deciding whether the internet is a bushiness or a medium Building ...
Read More..
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Business @ The Speed Of Thought: Using A Digital Nervous System
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Author
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Bill Gates
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Available
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In his new book, Microsoft chairman and CEO Bill Gates discusses how technology can help run businesses better today and how it will transform the nature of business in the near future. Gates stresses the need for managers to view technology not as overhead but as a strategic asset, and offers detai...
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Business @ The Speed Of Thought: Using A Digital Nervous System |
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Author
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Bill Gates
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Publisher
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NA
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Language
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English
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Available
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Description
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In his new book, Microsoft chairman and CEO Bill Gates discusses how technology can help run businesses better today and how it will transform the nature of business in the near future. Gates stresses the need for managers to view technology not as overhead but as a strategic asset, and offers detai...
Read More..
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Goals!: How To Get Everything You Want Faster Than You Ever Thought Possible
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Author
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Brian Tracy
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Available
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Based on more than 20 years of experience and 40 years of research, this book presents a practical, proven strategy for creating and meeting goals that has been used by more than 1 million people to achieve extraordinary things in life.
Based on more than 20 years of experience and 40 years of re...
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Goals!: How To Get Everything You Want Faster Than You Ever Thought Possible |
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Author
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Brian Tracy
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Publisher
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NA
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Language
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English
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Available
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Description
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Based on more than 20 years of experience and 40 years of research, this book presents a practical, proven strategy for creating and meeting goals that has been used by more than 1 million people to achieve extraordinary things in life.
Based on more than 20 years of experience and 40 years of re...
Read More..
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Competing for the Future
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Author
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C K Prahalad
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Available
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Hamel and Prahalad caution that complacent managers who get too comfortable in doing things the way they've always done will see their companies fall behind. For instance, the authors consider the battle between IBM and Apple in the 1970s. Entrenched as the leading mainframe-computer maker, IBM fail...
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Competing for the Future |
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Author
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C K Prahalad
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Publisher
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NA
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Language
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English
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Available
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Description
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Hamel and Prahalad caution that complacent managers who get too comfortable in doing things the way they've always done will see their companies fall behind. For instance, the authors consider the battle between IBM and Apple in the 1970s. Entrenched as the leading mainframe-computer maker, IBM fail...
Read More..
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Brand Leadership
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Author
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David A Aaker
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Available
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Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the vital key to customer loyalty. David Aaker, recognised by Brandweek as `the dam of the brand-equity movement', has b...
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Brand Leadership |
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Author
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David A Aaker
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Publisher
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Free Press
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Language
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English
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Available
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Description
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Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the vital key to customer loyalty. David Aaker, recognised by Brandweek as `the dam of the brand-equity movement', has b...
Read More..
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The Success Sutra: An Indian Approach to Wealth
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Author
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Devdutt Pattanaik
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Available
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The Success Sutra is packed with unique and profound insights into how individuals can create wealth and achieve success in life by following Indian principles of strategic thinking and decision-making.
Most human beings hunger after riches and success. There are any number of management books wh...
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The Success Sutra: An Indian Approach to Wealth |
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Author
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Devdutt Pattanaik
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Publisher
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NA
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Language
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English
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Available
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Description
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The Success Sutra is packed with unique and profound insights into how individuals can create wealth and achieve success in life by following Indian principles of strategic thinking and decision-making.
Most human beings hunger after riches and success. There are any number of management books wh...
Read More..
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Six Thinking Hats
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Author
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Edward De Bono
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Available
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Meetings are a crucial part of our lives, but too often they go nowhere and waste valuable time. This title shows how meetings can be transformed to produce quick, decisive results. It presents the Six Hats method which is a simple technique based on the brain's different modes of thinking.
Read More...
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Six Thinking Hats |
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Author
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Edward De Bono
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Publisher
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NA
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Language
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English
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Available
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Description
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Meetings are a crucial part of our lives, but too often they go nowhere and waste valuable time. This title shows how meetings can be transformed to produce quick, decisive results. It presents the Six Hats method which is a simple technique based on the brain's different modes of thinking.
Read More..
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