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Description:
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Mark McCormack, dubbed ‘the most powerful man in sport’, founded IMG (International Management Group) on a handshake. It was the first and is the most successful sports management company in the world, marketing the likes of Andrè Agassi, Nick Faldo and Monica Seles, and becoming a multi-million dollar, world-wide corporation whose activities in the business and marketing spheres are so diverse as to defy classification.
Now, Mark McCormack reveals the secret of his success in this straight-talking guide to key business issues like analysing yourself and others, sales, negotiation, time management, decision-making and communication. What They Don’t Teach You at Harvard Business School fills the gaps between a business school education and the street knowledge that comes from the day-to-day experience of running a business and managing people. It shares the business skills, techniques and wisdom gleaned from twenty-five years of experience and is guaranteed to make anyone’s professional life more successful.
About Author:
Mark McCormack, named by Sports Illustrated as ‘the most powerful man in sports’, was educated at William and Mary and Yale Law School. A collegiate golfer, he was an associate at a Cleveland law firm when he began representing a young unknown named Arnold Palmer. A host of sports celebrities in golf, tennis and other areas followed and today IMG represents a wide array of events and players ranging from the Nobel Foundation to Wimbledon, Rod Lavner to Tim Henman and Arnold Palmer to Tiger Woods.
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