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Business&Management>>
Biography
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The Creation of Wealth: The Tatas from the 19th to the 21st Century
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Author
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R M Lala
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Publisher
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NA
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Language
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English
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ISBN No.
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Availability
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Available
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No Of Pages
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300
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Description:
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R.M. Lala traces a hundred years and more of the exciting history of Tata Steel—from men searching for iron ore and coking coal in jungle areas, traversing in bullock carts before the site was found, to the company’s modern status as a world-class company. He brings to life a seldom-voiced account of the courage, vision and commitment of the men who created India’s first modern industrial venture which was to be the fountainhead of its industrial growth. The story Lala recounts is an eventful one of struggle for finances, of survival under unimaginable government controls, the evolution of incredibly humane labour practices (like an eight-hour work day much before it was a Western concept), the effort to compete as liberalization was ushered in, and Tata Steel’s ultimate triumph. For over a hundred years, Tata Steel has promoted a culture of philanthropy perhaps unequalled in the corporate world.
The Romance of Tata Steel is a moving and fascinating account that draws upon extensive archival material and rare photographs to paint a compelling story that all Indians can be proud of. This informed and objective book is a fitting tribute to an exceptional Indian company in its centenary year.
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