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I Am Right You Are Wrong
I Am Right You Are Wrong
Author : Edward De Bono
Publisher : NA
Language : English
ISBN No. :
Availability : Available
No Of Pages : 293
In this book Dr. Edward de Bono, who is well known world-wide for his origination of lateral thinking, puts forward a direct challenge to what he calls the rock logic of Western thinking. Rock logic is based on rigid categories, absolutes, arguement and adversarial point scoring. Edward de Bono believes that this thinking cannot porovide the constructive energies that we are going to need in order to solve the problems and create a better future as we move towards the year 2000. Instead of rock logic he proposes the water logic of perception. Drawing on our understanding of the brain as a self-organizing information system, Dr de Bono shows that perception is the key to more constructive thinking and the serious creativity of design.
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