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Description:
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This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline that explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Superbly practical, Innovation and Entrepreneurship explains what established businesses, public service institutions, and new ventures need to know and do to succeed in today's economy.
About the Author
Peter F. Drucker is considered the most influential management thinker ever. The author of more than 25 books, his ideas have had an enormous impact on shaping the modern corporation. Drucker passed away in 2005.
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