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Description:
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Even the best features and sharpest marketing won't matter if a customer can't find your product. Given all of today's channels and increasingly competitive shelf space, creating a successful retailing and merchandising strategy is a growing challenge. This collection provides the tools and tactics you need to succeed--from managing inventory to capturing value with point-of-purchase promotions.
Some of the ideas you'll find include:
- How to balance intuition and experience with critical data to get the right products to stores at just the right time
- Whether merchandising optimization systems can create value for your company
- How pricing and merchandising "signposts" create new perceptions of value that can drive demand
- The five surprisingly simple essentials to successful retailing--and how to get them right
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