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Brand Warriors : Corporate Leader Share Their Winning Strategies
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Author Fiona Gilmore
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Description : A collection of essays on the nature of brands and brand building aimed at general managers, CEOs and business students. Talking about the crucial aspects of brand management, there are contributions from the likes of Archie Norman of Asda and Bob Ayling of British Airways. Read More...
Brand Serve
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Author Jagdeep Kapoor
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Brand Serve 31 Customer Service Prescriptions is an outcome of the realisation that good Customer Services is just evolving in india and outcome of the realisation that good Customer Service is just evolving in India and brands need to provide excellent Brand Experience becuase Indian consumers have... Read More...
The Origin Of Brands
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Author Al Ries & Laura Ries
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What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative ... Read More...
Amul's India: Based On 50 Years of Amul Advertising
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Author Collins
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The Amul campaign tells the stories of India, a hoarding at a time. The hoardings are markers of the ‘popular’ history of India and have been followed by fans for decades. Timeless and ageless, this long-running campaign has captivated Indians of all ages. The key character in this saga is the l... Read More...
The 11 Immutable Laws Of Internet Branding
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Author Al Ries Laura Ries
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How to you build your company, product or service into a hot and profitable rand using the internet? The 11 Immutable laws of Internet Branding reveal the revolutionary strategies that create successful branding on the net, including Deciding whether the internet is a bushiness or a medium Building ... Read More...
Brand Leadership
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Author David A Aaker
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Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the vital key to customer loyalty. David Aaker, recognised by Brandweek as `the dam of the brand-equity movement', has b... Read More...
Harvard Business Review On Brand Management
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Author Harvard Business Press
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With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. This helpful volume provides the latest strategies for maximizing the value of your brands and products. Read More...
Repositioning
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Author Jack Trout
InCirculation
The marketplace is changing. Are "you"? So you've mastered the art of marketing. You've positioned your company, branded your product, and targeted your consumer. Unfortunately, in today's economy, that's not enough. You need REPOSITIONING. Read More...
Brand Sense
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Author Martin Lindstrom
InCirculation
In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently -- integrating touch, taste, smell, sight, and sound -- with startling and measurable result... Read More...
27 Brand Practices
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Author Jagdeep Kapoor
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A refreshing book with 27 action packed strategies to build winning brands. Each brand practice is clearly explained in a sequential and implementable manner which not only is useful for management students but can be effectively executed by corporate executives, entre-preneurs and industrialists. ... Read More...
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