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Description:
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Persuasion is not just a part of negotiation it has many different facets. There is rarely any time in your working day when the key skill of persuasion is not useful. Convincing people about various things and persuading them to align their views with yours is the cornerstone of any successful business.
This book discusses the topic of persuasion in a focused manner, with practical examples, and acts as a step-by-step guide for the different approaches that will help you get ahead. A must-read for any employee, manager, freelancer or business owner.
About the Author
Patrick Forsyth began his career in publishing and has run, since 1990, Touchstone Training & Consultancy, a company that specialises in the improvement of marketing, management and communications skills. He is an experienced conference speaker and writes extensively on business matters. He is the author of many successful books on aspects of business, management and careers, including How to Write Reports and Proposals (Kogan Page) and Marketing: A Guide to the Fundamentals (The Economist).
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